We wanted to challenge the campaign stereotype by doing something different.
Too often, brand campaigns are pushing an image of unobtainable beauty and perfection.
We love to find beauty in the unexpected and we want to challenge the status-quo.
What about flipping the campaign stereotype?
To celebrate the launch of our latest bag collection, we commissioned great friend and collaborator Derek Henderson to shoot a series of stunning portraits. Combining the sculptural aesthetic of our new bag collection, with a burly cast of characters to explore both the contrasts and the parallels.
Portrait by @derekhendersonphoto
Creative Direction & Concept @marcmoore
Styling by @deryaellaparlak
Casting by @angebevan