We wanted to challenge the campaign stereotype by doing something different.⁠
Too often, brand campaigns are pushing an image of unobtainable beauty and perfection.⁠

We love to find beauty in the unexpected and we want to challenge the status-quo.⁠
What about flipping the campaign stereotype?⁠

To celebrate the launch of our latest bag collection, we commissioned great friend and collaborator Derek Henderson to shoot a series of stunning portraits. Combining the sculptural aesthetic of our new bag collection, with a burly cast of characters to explore both the contrasts and the parallels.⁠


Portrait by @derekhendersonphoto⁠
Creative Direction & Concept @marcmoore⁠
Styling by @deryaellaparlak⁠
Casting by @angebevan