CHARLI XCX

THE CONCEPT WAS TO REFLECT CHARLI’S HYPERPOP STYLE AND FEARLESS INDIVIDUALITY. FOR THIS BESPOKE DESIGN, WE DREW INSPIRATION FROM HER FUTURISTIC YET RAW AESTHETIC. AT THE HEART IS SPINEL, HER BIRTHSTONE, SET IN A TEARDROP.

GIVEN CHARLI’S SYNAESTHESIA, WE CHOSE NATURAL QUARTZ TO CAPTURE HOW SHE EXPERIENCES THE WORLD, BLENDING SOUND AND COLOUR. THE NUMERALS '365' ARE INSCRIBED ON THE BACK OF THE KEY, A NOD TO HER ARTISTRY.SAFETY PINS, SYMBOLISING PUNK AND ROCK 'N' ROLL, ECHO CHARLI’S 'BRAT' PERSONA AND UNFILTERED SPIRIT.